[PDF.29qa] What makes a Passenger Ship a Legend: The Future of the Concept of Legend in the Passenger Shipping Industry

What makes a Passenger Ship a Legend: The Future of the Concept of Legend in the Passenger Shipping Industry

[PDF.jv35] What makes a Passenger Ship a Legend: The Future of the Concept of Legend in the Passenger Shipping Industry

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 |  2009-04-22 | Original language:English | PDF # 1 |  8.66 x.88 x5.91l,1.25 | File type: PDF | 388 pages

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||About the Author|Andrew O. Coggins, Jr., MSM, PhD: Studied Business Administration at Boston University Brussels and Hospitality & Tourism Management at Virginia Tech. Retired Commander U.S. Navy. Teaches at School of Hotel & Tourism Management, The Chinese

In Cruising's ten million-passenger plus, multi- billion dollar, transnational world, ships entering the market must woo the public imagination in order to compete. Ships that do so, become legends. What do they possess that others don't? A Grounded Theory Approach, Delphi Exercise, and worldwide electronic survey are used to create a model and identify legendary ships. Factor Analysis distills identified tangible and intangible properties into four composite fac...

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