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Value Driven Product Planning and Systems Engineering

Harry E. Cook, Luke A. Wissmann




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 | #5395220 in Books |  2007-09-25 | Original language:English | PDF # 1 |  9.21 x.56 x6.14l,1.01 | File type: PDF | 213 pages

||5 of 5 people found the following review helpful.| Fieldbook for Value-Driven Product Planning|By Joseph A. Donndelinger|This is the third entry in a series of books from Harry Cook. "Value Driven Product Planning and Systems Engineering" is the title of this book, although that could just as well be the title of the entire series. This book contains more than a decade's worth of lessons learned through further research and p|From the Back Cover||Engineers and scientists often need to sell an innovative idea for a new product or a new product improvement to top management. Sometimes their tendency is to focus on the "WOW!" of the new technology at the expense of making a convincing b

Engineers and scientists often need to sell an innovative idea for a new product to top management. Those who occupy product planning positions also need to be constantly scanning ideas for improving value. The engineer as product planner must learn to think like its major competitor using customer value as a guide. This book provides essential support for engineers and scientists who are required to make realistic business cases for new product concepts.



You can specify the type of files you want, for your gadget.Value Driven Product Planning and Systems Engineering   |  Harry E. Cook, Luke A. Wissmann. A good, fresh read, highly recommended.

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