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The 200-MPH Billboard: The Inside Story of How Big Money Changed NASCAR

Mark Yost




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 | #2059688 in Books |  2007-08-03 | Original language:English | PDF # 1 |  1.17 x6.38 x9.20l,1.31 | File type: PDF | 320 pages

||0 of 0 people found the following review helpful.| Look at all them purty stickers!|By The Sarcasticynic|Those logos aren't just for looks, ya know! This book is a great insiders' view into the fantastic world of NASCAR sponsorship.

In 1970, cash-strapped NASCAR racer Junior Johnson turned down one of the biggest sponsorships ever offered: RJ Reynolds. You see, Reynolds was looking for new places for their cigarett|From Publishers Weekly|Business and sports reporter Yost takes on the rise of NASCAR, bringing readers into the deals that have turned a Southern good ol' boy racing circuit into a clean-shaven marketing goliath. Yost is admirably unsentimental about the sport's

What began on the dusty racetracks of the rural South is now a world-class enterprise, as closely watched by Wall Street as by hometown racing fans. How NASCAR grew from its provincial roots to become a big business of international proportions is the story Mark Yost tells in The 200-MPH Billboard.

A seasoned sports ...

You can specify the type of files you want, for your device.The 200-MPH Billboard: The Inside Story of How Big Money Changed NASCAR   |  Mark Yost. A good, fresh read, highly recommended.

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