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Gorilla Marketing

Tony Anderson




[PDF.ol86] Gorilla Marketing

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 | #7096486 in Books |  2010-09-14 | Original language:English | PDF # 1 |  7.99 x.34 x5.00l,.37 | File type: PDF | 148 pages

||0 of 0 people found the following review helpful.| going ape over an airline!!|By Daniel Wood|Having worked in the commuter airline industry in New England, this book brought back memories of the sometimes zany world that was the airline business back in the 80's and 90's. I thoroughly enjoyed it Dan W

Gorilla Marketing is the insider story of how a maverick, orange start-up airline founded by Stelios Haji-Ioannou took on the might of Europe's aviation giants in a marketing war of attrition and emerged victorious. Written by Tony Anderson, easyJet's third employee and first Marketing Director, the book is laced throughout with humorous anecdotes and first-hand accounts of the airline's outrageous PR stunts. From planning and launch, to battles with bureaucrats and a h...

You can specify the type of files you want, for your gadget.Gorilla Marketing   |  Tony Anderson. I really enjoyed this book and have already told so many people about it!

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