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General Aviation Marketing and Management

Alexander T. Wells, Bruce D. Chadbourne




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 | #1895185 in Books |  Krieger Pub Co |  1994-09 | Original language:English |  11.50 x9.00 x1.00l, | File type: PDF | 336 pages

 | 

||0 of 0 people found the following review helpful.| Five Stars|By blongerbeam|awesome|0 of 0 people found the following review helpful.| Five Stars|By kevin|Book has great information! Too bad I lost it at school before I could finish it :(|0 of 0 people found the following review helpful.| Five Stars|By Pearl Sun|Received book

An introduction to the principles of marketing and management as applied to the general aviation industry. The text explores the motivations and chracteristics unique to each market for general aviation aircraft and the importance of the Fixed Based Operator in the marketing process.



You easily download any file type for your gadget.General Aviation Marketing and Management   |  Alexander T. Wells, Bruce D. Chadbourne. I was recommended this book by a dear friend of mine.

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