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Dirty Tricks: British Airways' Secret War Against Virgin Atlantic

Martyn Gregory




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 | #4059618 in Books |  Virgin Pub |  2000-08 | Ingredients: Example Ingredients | Original language:English | PDF # 1 |  7.72 x1.50 x5.24l,.90 | File type: PDF | 568 pages

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||1 of 1 people found the following review helpful.| Good read!|By KedarM|Pretty good read for how large established corporations have access to information/tricks to suppress upcoming competition. Must read for startups to be on the guard. Dapiers.com, Zappos learned it the hard way when acquired them strategically. I hope this review does not get censored:) because I am calling out here. And please don't ban me from prime:)|

Richard Branson's Virgin Atlantic was valued at over GBP1.2 billion when he sold a 49% stake to Singapore Airlines in 1999. This was an extraordinary achievement for an airline that began life in 1984 with one plane. Virgin Atlantic became one of the world's top airlines only after surviving an incredible dirty tricks campaign by British Airways. Award Winning investigative jounalist Martyn Gregory exposed BA's secret war, and he reveals the full story in Dirty Tricks.
You can specify the type of files you want, for your device.Dirty Tricks: British Airways' Secret War Against Virgin Atlantic   |  Martyn Gregory.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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