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Aerospace Marketing Management: A Handbook for the Entire Value Chain (Management for Professionals)

Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo




[PDF.zw73] Aerospace Marketing Management: A Handbook for the Entire Value Chain (Management for Professionals)

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 | #4041738 in Books |  2016-11-04 |  2016-09-17 | Original language:English | PDF # 1 |  9.25 x1.37 x6.10l,1.85 | File type: PDF | 590 pages

||From the Back Cover|This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe

This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools in the aeronautics sector. It deals with the whole value chain, both civil and defense, from parts, engine through airframers to airlines and airports.



You can specify the type of files you want, for your gadget.Aerospace Marketing Management: A Handbook for the Entire Value Chain (Management for Professionals)   |  Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo. A good, fresh read, highly recommended.

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